Part 1
Yes I know I’ve been tardy with the photos from our trade show in Norway, but things have been really hectic the past week.
It feels like people in many countries have simultaneously woken up to the wonderful properties of our eco-friendly bamboo flooring.
Anyway, I’ve managed to figure out what “Bygg Reis Deg” really means (No, it’s not “Big Rise Day”).
- Bygg - Building
- Reis - To construct
- Deg - You
So it loosely means “building and construction for you”, an apt name for the largest building materials fair in Norway.
OK, on to the photos!
When I say that Bygg Reis Deg 2007 is the largest show of its kind in Norway, I wasn’t kidding.
Just check out the crowds above at one of the two entrances.
The numbers increased every day, and the grand total at the end of 6 days was well over 60,000.
This is an astonishing figure because the fee is 120NOK (or S$32) for 1-day entry pass. Many trade shows I’ve attended before would struggle to meet this figure even if entry was free. This speaks volume of their passion for building and renovation.
This is our lovely booth, with bamboo flooring installed, of course.
“Stjerne Gulv” literally means “Star Floors” in Norwegian, which is a direct translation from Star Bamboo.
“Bambusgulv” = “Bamboo flooring”. Not too hard to guess, but hard to pronounce.
Our regular visitors and customers would probably recognise the cover photo from our web site and brochure. 
Norwegians are very hands-on people - even the bamboo flooring was a DIY job and the standard was comparable to many flooring professionals here in Singapore.
The per capita spending on renovation and construction in Norway is among the highest in the world. Despite a small population of 4.5 million (Singapore’s latest figures show 4.68 million residents), they spend a staggering amount on flooring.
The best is that they are willing to pay for high quality products. This is great because that fits perfectly with our ideals at Star Bamboo.
Sometimes it could be disheartening losing a sale because a higher quality product costs more to manufacture, but I see it as a case of getting the right customer.
One size can’t possibly fit all. We cannot compromise quality to lower costs. So it’s a matter of finding customers who appreciate our quality.
This is Sigmund, the Managing Director of our Norwegian partner company, hard at work. Our bamboo flooring has certainly intrigued many visitors.
He’s a natural salesman, it was an eye-opener to see how he put people at ease before he gave them the pitch.
This is Sigmund, taking a break (thankfully there weren’t many visitors around at the time).
Norwegians are friendly people. They are at ease making eye contact and smiling, even to strangers at a business event such as this. It was such a contrast with Singaporeans, and left a deep impression on me.
It was a casual and relaxed atmosphere. You could see that our attire was plain jeans and shirts. Many of the builders even turned up in their overalls.
This is Petter, our marketing expert. We had a lucky draw during the trade show, and what else could the prize be but bamboo flooring, of course.
Here, Petter is busy sorting the eligible entries and the winner out of more than 150 participants was later announced over the PA system.
He also single-handedly dismantled the booth and flooring after the show ended. I feel small when I stand next to him and Sigmund.
OK, that concludes part 1 of my Norway report. Part 2 and more photos coming your way soon!
Like this article? Share it!
If you enjoyed this post, make sure you subscribe to my RSS feed!
